Toll Free: 866-733-5681  Email: sales@verticalmedia.com
Vertical Media
Why it worksHow it works Make it work

FAQ's

The Internet has significantly changed the face of the Advertising and Marketing industry. Along with these changes, many of our clients are making the switch from traditional advertising using technology to focus Ad dollars where they can be most effective. With these new opportunities come many questions.

New clients making this transition often have many questions. We hope to help you by providing a list of common questions and their answers! However, if you donít find the answer to your question here, please contact us directly: sales@verticalmedia.com.


How does Vertical Media bring visitors to its websites?

We place our websites in the locations where visitors are searching for appropriate terms that include travel and lodging phrases for Yellowstone and surrounding gateway communities. Sources of visitor traffic include Search Engines (e.g. Google, Yahoo, MSN), other travel-related websites and portals and repeat visitors.

Why do you have so many websites?

Each website targets a specific industry, destination and/or visitor demographic, giving us more opportunity to attract your customer. A targeted and qualified audience is more likely to become your customer when we refer them to your website. Rather than having one generic audience, we have segregated and targeted the audience to your business, which provides more value for your advertising investment.

How do I know buying advertising from you works?

Internet advertising is the most measurable form of marketing and promotion. We provide specific reports detailing the referrals we send you. Our surveys show that 78% of our visitors plan to purchase travel, lodging and/or activity services from one of the vendors on our site. When visitors actively seek these services, the likelihood of purchase is high. Your Account Executive can also show you simple and effective ways to measure the sales you receive from these visitors and how to calculate your return on investment with us.

Can you help me show how many of your visitor referrals result in booked sales?

Systems ranging from simple formulas (total website sales divided by total website visitors) to embedded tracking technologies can help you determine how many of your visitors resulted in booked sales. Sometimes determining the true source of a lead can be difficult. Your Account Executive has seen a large number of these tracking solutions across many industries, and can give you suggestions customized to your budget and needs.

How can I convert more customers?

How do you determine advertising prices for businesses in my industry?

By advertising with us, you are buying potential customer referrals. Pricing is based on 1) the quantity of leads you seek; 2) the industry in which those referrals seek services; 3) the destination market they seek; 4) the quality of these referrals (seeking generic or specific services); 5) the going market rate for a similar lead in other online advertising sources. Our goal is to provide the greatest value; this means the highest quality (likely to buy) referral at the best price. Since our medium is measurable, our pricing is accountable. Your business can receive more than 1000 leads starting for as little as $500/year.

Do you have any guarantees on your advertising products?

At any time during the first 90 days of your contract, if you are not satisfied with the results, you may terminate the contract and receive a full refund. After 90 days, you may cancel your contract at anytime and receive a full refund on any unused portion of the contract.

Why should I advertise with you if I am already ranked in Search Engines?

Search Engine ranking is one good source of generating leads, but often ranking well under a few key search phrases does not generate enough leads to sustain your business. We offer an alternative source of customer leads that you can control without the worry of losing your ranking.